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About Us

BRAND STORY

 

ALY & RACHELLE, a transatlantic brand founded in London and Hong Kong in 2011 by Central Saint Martin graduate Christine Lam, and garment manufacturer Stanley Tung.

                         

The concept behind ALY & RACHELLE is a story about a set of twins, ALY & RACHELLE. The girls’ personalities and styles are reflected in the design of the collection to suit different moods and personalities. ‘ALY is the more confident, courageous and sexy twin. Her style appeals to the power dresser in us all, whether at work or on a night out with friends. Whilst RACHELLE has a sweeter, quaint and more feminine persona. RACHELLE has an effortless finesse in looking pretty and chic, adorned by men and women alike’.

 

At ALY & RACHELLE, we take pride at being an affordable luxury brand for the entry-level designer market. Our aim is simple; to create high quality and timeless pieces that are unique and beautiful. This has been achieved through attention to detail, faultless craftsmanship and the finest quality of materials.

 

 

ABOUT THE DESIGNER 

 

 

 

Co-founder and designer Christine Lam spent years perfecting the art of creating garments of the highest quality and most exquisite detail.  Each piece she creates is well thought out and a demanding journey calling for hundreds of hours of dedicated work.  Her vision focuses on displaying the beauty of the female form while empowering the wearer. 

 

Born in Canada, raised in Hong Kong, America and England, Christine’s designs are inspired by a combination of her Chinese decent, Western upbringing and worldly travels.  Having been exposed to the world of art at a young age by her mother, Christine draws inspirations from different period and style of art and culture.  She strives to provide her customers affordable fashion with a strong focus on quality and style.  She is a strong believer that high quality products are a more sustainable approach to fashion. 

 

Educated at Central Saint Martins, London in Fashion design with marketing, she started her career working for various high profile fashion house such as Agent Provocateur, Alexander McQueen, Michiko Koshino and Roksanda, giving her a wealth of experience in producing high quality and timeless designs.  With this experience, she has bought in the ethic that quality fabrics and craftsmanship are vital in creating sophisticated and distinctive fashion.

 

Christine currently resides in Hong Kong.  She works in ALY & RACHELLE, PMQ store two times a week, as she loves to interact with her customers.  She believes for a designer to grow, you need to listen to your customers wants and need.  If you want to work with her on a couture piece, please contact her on:  Christine@alyandrachelle.com.       

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